2019 has begun and it’s time to look back on our year at FromScratch.
In 2018 we have had exciting projects with Guerlain, Coca-Cola, Hilton Hotels, Solidaris, MR, Nestlé, Henkel and more. If you want to see how all those projects turned out, have a look at the tab ‘’Our Work’’. Below we go over a selection of our personal favorites. For Solidaris (a health insurance company from Wallonia), we made an activity book on the subject of healthy eating. Through activities, kids discover which products are good for you, and which should be kept to a minimum, they learn how to fill up their plate in a balanced way, etc. Its goal was to help parents to provide healthy diets for the entire family. For Henkel and their brand Pritt we made a door hanger aimed at teenagers. The idea was that they could indicate to the rest of their families when they wanted to be left alone while studying. We used the emoji license to appeal to this specific target group. This door hanger was given out with the purchase of Pritt’s poster buddies and it was a great success! For Guerlain we have made a storybook in which activities have been integrated. We focused on telling the story of the history of the brand, and the art of making perfume. Additionally, we made sure the style of the hand-drawn pictures and the character of Mr. Guerlinade matched with the beautiful universe of Guerlain. We have had a great partnership with Coca-Cola France since the beginning of FromScratch. This year they trusted us with a big challenge: to create 3 Augmented Reality campaigns for them. The idea was that consumers could scan the cover of the book they received upon purchasing Capri-Sun with their smartphone, in order to unlock an animation and access exclusive content.
we’re getting close to January 2019 and FromScratch can almost celebrate its second birthday already! With this event coming up we felt it was time for an update of our company look and website. Keep an eye on our social media and website to discover what our new logo and website will look like.
We have also moved our office this past year, and are now located in the RTL building in Brussels. Additionally, we launched our blog this fall! Every two weeks we post an article. The topics differ from marketing, development, events to our interns’ experiences at FromScratch.
Besides new projects, developments and moving office we have also kept busy with other things! Up until this year, most of our clients were in Belgium and France, but this year we have expanded our market into Germany and the Netherlands as well!
A blog about 2018 would not be complete without having a small look at what 2019 will bring. We have continued our partnership with Skoda, the result of which will be out shortly! Moreover, we will be exhibiting at the PSI fair (The Leading European Trade Show of the Promotional Products Industry) in Düsseldorf the 8th, 9th and 10th of January. So if you happen to be there, feel free to come visit us! Happy holidays and we will see you in 2019!