Travelling by airplane can be really boring for kids. Even before they get on the plane they have to wait in line to check in, to go through security, etc. And then they have to sit still for another couple of hours on the plane to get to their destination. Brussels Airlines wanted to make this experience more pleasant for kids by giving out fun gadgets to occupy themselves in silence on Brussels Airlines flights. For this, they partnered with another Belgian icon, the Smurfs. We created 2 different products: a coloring book and a book with vinyl stickers, personalized with the Brussels Airlines logo.
A coloring book is always a nice gift, but with vinyl stickers, kids get to be even more creative. They are repositionable which means kids can keep on creating their own scenes on the background and invent stories with the characters. And of course, real stickers weren’t an option inside of an airplane: the seats would be covered with them in no time. The goodies were a success, they kept kids busy and were “very much appreciated by their passengers”.