Helping Capri-Sun to create a fun digital experience for kids
We worked with Capri-Sun France (a Coca-Cola brand) for the first time in 2016, when we created activity books for them in different formats. Since their consumers loved them so much, we have created new content for them each year. In total, we have created more than 5 different titles, good for over 500.000 copies. Through collaborations with licenses such as Trolls and “Petit Spirou”, we made sure the premium would be loved by kids as they get to play with their favorite characters.
We created books of different sizes and with different covers, depending on the way the book would be distributed. They were used as a gift with kids’ menus in fast-food restaurants, as a premium in supermarkets, in movie theatres, etc.
In 2018, Capri-Sun wanted to offer an additional digital experience to their consumers. We developed an augmented reality app with which consumers could scan the book covers using their smartphones, in order to access exclusive content. A menu appeared which allowed them to choose between, among others, selfie filters, a game, and exclusive videos. Thanks to augmented reality, Capri-Sun could offer real added value thanks to a digital experience and measure the impact of their communication.
Like what you’re reading? You might be interested in the project we did for Pritt, a Henkel brand, as well: Boosting Pritt sales by offering a fun gift for teenagers