Devos & Lemmens, a Continental Foods brand, wanted to come up with a way to do something nice for consumers who choose to order Devos & Lemmens sauce in fries shops by creating more of a family experience like families get in fast food restaurants. We developed fun fry characters and integrated them into different games on a poster. The fries make the games come to life and add some personality to them. The funny details capture people’s attention for a longer time.
Through a partnership with Pairi Daiza, a fun contest was added to the activation: if kids colored in the drawing of fries visiting the zoo on the back and then returned the drawing to their fry shop, they could win family tickets for Pairi Daiza. Because they had to fill in some information, this allowed Continental Foods to track the number of people who were reached and to build a database of consumer information.