In 2017, Skoda had a partnership with the Smurfs for their advertising because of the release of the movie “The Smurfs and the lost village”. In the context of this bigger marketing action, they wanted to provide a fun animation for kids at the Brussels Car Show. We created a tailor-made gadget: a coloring book featuring both the Smurfs and Skoda’s cars which we drew for them.
When families visited the Skoda stand at the Car Show, they were greeted by two Smurfs. They could take pictures with them and then they would receive the coloring book as a promotional gift to take home with them.